Just a few month ago a forecast made by analysts of Market Research Media Ltd seemed to undermine impact of the H1N1 pandemic on the vaccine market - according to this market research report “Global Pandemic Influenza Preparedness Market Forecast 2010-2015” the worldwide government spending on Pandemic Influenza Preparedness would grow at rather moderate rate of a 5% CAGR. At the height of H1N1 pandemic and CDC announcements about vaccine shortages the market demand seemed insatiable. Yet reality creeps in. Vaccination rates are low even among healthcare workers, governments are cutting swine flu vaccine orders by 30% - 50%.The most frequent reasons given for passivity of population in getting vaccinated are low estimation of the risk of infection, fear of adverse effects, and scepticism whether the vaccine offered adequate protection.
Governments are caught in the conflict between encouraging pharmaceutical companies to make flu vaccine and wasting limited funds on doses that are never given. Unless H1N1 would come back in a next wave, the moderate flu preparedness market forecast will hold true.
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